I want to add a different, if perhaps less rigorous (in so far as it takes up the ephemeral), perspective to the conversation. It seems that one issue that has been recurrent through our conversation is current forms of subjectivity and whether they are or not adequate to an overcoming of capitalism, or to a new, more humane regime of accumulation that could better cultivate the conditions for a positive social (as opposed to dystopian asocial) overcoming. But we’ve been debating this issue without much attention to specific current expressions of subjectivity. To begin to fill this lacuna I offer below a close reading of one social movement. I offer my reading less as a definitive statement than as a critically attuned ethnography. It should also be noted that I did absolutely no traditional “reporting.” All the analysis is derived from promotional materials available on the web. Why talk to someone when you can assume they mean what they say?
The object of study is a group I mentioned in a
December comment, the Greenhorns, a young farmers’ activist organization. These are not your mom and dad’s farmers. Emerging out of the Berkeley local food movement and now based in the Hudson Valley (elite locales within the foodie world), these are progressive neophytes plugged into social media, producing something that is as much a cultural project as an agricultural one. They eschew hierarchy in a fashion similar to that of the Occupy Movement, and also like Occupy seek to spread in the imitative fashion of a “meme.” Part information-provider, coalition-builder, and social event-organizer, the Greenhorns clearly express the lifestyle politics we’ve come to expect from
neoliberalism. The question is, are they, could they be, something more? For while the triumph of lifestyle politics such as this, which advocates non-industrial agriculture, employment, and food for all could very well lead to more a more humane regime of accumulation, it is less clear, but still worth wondering, if it could also point beyond it.